Competitor intelligencemeans systematically collecting and analysing data about what your competitors sell, at what price, and from which suppliers. For garden centres, this typically means extracting a competitor's full online product catalogue — every product name, price, brand, category, and stock status — and using that data to make better pricing, range, and purchasing decisions.
You already know the feeling. A customer picks up a bag of Westland Multi-Purpose Compost, pauses, then puts it back. “It's cheaper at Dobbies,” they say. And you have no idea if that's true. If you're overpriced on just 20 high-volume products by 15%, that's roughly £1,500 in lost sales per season — from products you already stock.
So you spend an evening browsing competitor websites, jotting prices into a notebook. By the time you've covered 50 products, you're exhausted — and they stock 400 more. The prices have probably already changed. Meanwhile, your competitors can see everything you sell. Your website is public. Your prices are public. Your entire range is public.
That's not a failure on your part. Until recently, there was no affordable way to extract a competitor's full product catalogue. You had two options: browse their website manually (hours of work, incomplete results) or hire a market research firm (£5,000+ per report). Neither was realistic for an independent garden centre.
PriceScope changes the equation. For £49 — less than the cost of a trade show car park ticket — you get your competitor's entire product catalogue in a structured Excel file, delivered in minutes. No browsing. No guesswork. No subscription.
The cost of not knowing
Stop guessing what your competitors charge. See the data.
See My Competitor’s Full Product List — from £49No account. No subscription. One report, one payment.
What does a competitor product report actually contain?
A PriceScope report is an Excel file containing every product listed on your competitor's website. Not a sample. Not a summary. The complete catalogue, structured into columns you can filter, sort, and analyse immediately.
Data fields in every report
| Column | What it contains | What it tells you |
|---|---|---|
| Product Name | Full product title as listed on their site | Exactly what they sell and how they describe it |
| Price | Current selling price (inc. VAT) | What they charge right now |
| Was Price | Original price before any discount | Whether the product is on promotion |
| Brand | Manufacturer or brand name | Which brands and suppliers they work with |
| Category | Product category or department | How they organise their range |
| SKU | Product reference code | Useful for cross-referencing identical products |
| Stock Status | In stock / Out of stock | Demand signals and supply chain issues |
| URL | Direct link to the product page | Quick verification if you need it |
Five ways to use competitor product data
A single competitor report can inform decisions across pricing, range planning, supplier relationships, promotions, and seasonal buying. Here are the five core use cases — each covered in depth in its own guide.
1. Competitor pricing analysis
The most immediate use. Filter your report for products you also stock, then compare prices column by column. You'll quickly see where you're overpriced, where you're leaving margin on the table, and where you're competitively positioned.
Start with high-volume categories like compost, tools, and pots — the products customers are most likely to price-compare.
Read the full guide: How to Compare Prices Against Your Competitors →
2. Product range gap analysis
Group the competitor's products by category and compare the counts against your own range. If they list 45 outdoor lighting products and you stock 12, that's a gap worth investigating. Customers are looking for those products somewhere — and right now, it's not at your centre.
Read the full guide: Retail Competitor Analysis: How to Identify Product Range Gaps →
3. Supplier discovery
The Brand column in your report reveals which suppliers and manufacturers your competitor works with. Filter for unique brands, then cross-reference against your own supplier list. You'll find suppliers you didn't know existed — and some of them may offer better margins or exclusive ranges.
Read the full guide: How to Find New Suppliers Using Competitor Product Data →
4. Promotional strategy
Every product with a “Was Price” in your report is on promotion. Calculate the discount percentages and you'll see exactly how aggressively your competitor is discounting — and on which products. Use this to time your own promotions, avoid discounting products where you already have an advantage, and undercut strategically.
Read the full guide: How to Plan Retail Promotions Using Competitor Pricing Data →
5. Buying decisions
The Stock Status column reveals demand signals. Products that are consistently out of stock at your competitor suggest high demand and possible supply chain issues — an opportunity for you to step in. Category depth shows where they're investing, which helps you calibrate your own buying rounds.
Read the full guide: How to Make Smarter Buying Decisions with Competitor Product Data →
One report replaces weeks of manual competitor research
Get My Competitor Report NowNo account. No subscription. One report, one payment.
Who should use competitor intelligence?
- Garden centre owners — for strategic pricing and positioning decisions
- Buyers and merchandisers — for range planning, supplier negotiations, and seasonal ordering
- Marketing managers — for competitive promotions, pricing communications, and market positioning
- Multi-site operators — for benchmarking across regions and identifying local competitive dynamics
How often should you pull a competitor report?
Competitor pricing and range changes seasonally. Most garden centre owners benefit from pulling reports at four key moments:
Recommended reporting calendar
| When | Why | What to look for |
|---|---|---|
| February–March | Pre-season buying round | New season lines, price changes, range additions |
| May–June | Peak trading season | Promotional activity, pricing pressure, stock levels |
| August–September | Autumn transition | Clearance markdowns, autumn range launches |
| November | Christmas preparation | Gift range, seasonal pricing, availability |
Start with your closest competitor
Common Questions